What is The Pimlico Group?

The Pimlico Group is a collective of independent consultants who came together through repeated mutual referral and a shared respect for one another’s work.

We each run our own business, and are leaders in our particular fields, but our services naturally complement each other.

Over time, we have found ourselves working together on a number of projects and have come to value not only the quality of each other’s thinking, but the ease and enjoyment of collaboration.

And our clients have experienced the benefit first-hand:

“The Client Whispering workshop delivered by David and Leanda helped us see clients not just as decision-makers, but as people – with pressures, complexity, and real business problems to solve. It’s transformed how we work with them. We can’t recommend it highly enough!”

Jess Scott and Nik Wheatley, Founders, Notorious Communications

“Emma took us through rigorous pitch process, which really sharpened our game. In this tough competitive landscape, it provided a real edge.”

James Smith, CEO, The Kite Factory.

How do we work?

Our clients can work with any individual consultant or draw on any combination, creating a comprehensive team spanning people, strategy, operations, and growth.

Between us, The Pimlico Group offers agencies considered, capable, and coherent support across the full breadth of their business challenges.

Meet The Pimlico Team

Simon Steel

With over 30 years of experience leading advertising production for global agencies, my work has focused on managing change, streamlining production, and building effective marketing systems. I’ve helped over a hundred brands and businesses transform their marketing operations - and now, my priority is helping entrepreneurs and brands grow.

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Catherine Allison

I’m the founder and director of Master the Art, delivering pitching, presentation and communication skills training to agencies, media owners and creative-minded businesses.

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Emma Thwaite

One of six children in a family of serial entrepreneurs, I grew up with an instinct for spotting opportunity and a love of growing things – whether people, teams, clients or businesses.

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David Meikle

A recognised trouble-shooter and problem-solver, in a career spanning more than 30 years I’ve worked on some of the industry’s most demanding and high-pressure accounts.

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Leanda Trethewey

I’m an accomplished marketer with over 20 years of client-side marketing leadership helping agencies understand what clients truly need.

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David Eakins

After nearly two decades working as an Art Director for some of the world’s leading advertising agencies, I faced a life-changing moment. Whilst I was going through a mental health challenge, the lack of proper safeguarding in the workplace only compounded my situation, ultimately leading to a moment of crisis.

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Our Approach

The Pimlico Group can diagnose what’s really happening in your business through a process that’s collaborative and rigorous. We ask the right questions, listen intently, observe thoughtfully, and challenge where appropriate, to uncover root causes, not just symptoms.

The outcome is clear: prioritised insights you can act on immediately to improve performance and drive meaningful growth.

Looking for a blend of expertise? The Pimlico Group can help

Many clients are looking for a mixture of the skills represented by the members of The Pimlico Group. If you have a problem or project that you think would benefit from several Pimlico members, contact